The History of Coasters: From Origins to Modern-Day Use
Custom Printed Coasters || Custom Photo and Logo Coasters || Personalized Bar Coasters
When it comes to promotional items, few are more effective than custom coasters. That's because whatever the occasion, if people will be drinking any kind of beverage, then a coaster is something they will see and use repeatedly every time they pick up their glass. That is in welcome contrast to many promotional items that people seldom use or even acknowledge.
Coasters, those small yet essential items used to protect surfaces from beverage condensation and stains, have a rich and intriguing history that spans centuries. From humble beginnings to becoming decorative pieces, coasters have evolved significantly over time.
Visit our Custom Coasters page, where you can customize coasters of different sizes, add your own text, choose colors and fonts, and even upload photos or images.
Early Origins:
The history of coasters can be traced back to ancient times when people used simple materials like stone, pottery, or even wood to protect surfaces from hot or cold beverages. These early coasters served a purely functional purpose, often made from readily available materials in the local environment.
Historical Fun Fact: The earliest known coasters date back to the 1880s in Germany. These first coasters were made of cardboard and were used to cover beer glasses to prevent debris and insects from getting in.
Evolution of Materials: By the 19th century, cork became a popular material for coasters due to its natural absorbent qualities. This innovation significantly improved the functionality of coasters, making them more effective at protecting surfaces from moisture.
Interesting Facts about Coasters:
Did you know that the earliest known coasters date back to the 17th century? They were initially called "beer mats" and were used in taverns across Europe. These early coasters were made of paper and were disposable, intended to be used once and then thrown away.
In the early 20th century, coasters began to be used as advertising tools. Breweries and beverage companies would print their logos and promotional messages on coasters to increase brand visibility in bars and restaurants. This practice continues today, making coasters a popular choice for marketing and branding.
Medieval Europe:
During the medieval period in Europe, coasters began to take on more decorative forms. Craftsmen started incorporating intricate designs and patterns into coaster production, reflecting the artistic styles of the time. These coasters were not only practical but also served as status symbols, especially among the nobility.
Industrial Revolution and Beyond:
The Industrial Revolution marked a significant shift in coaster production. With advancements in manufacturing techniques and materials such as cork and later rubber, coasters became more accessible and affordable. This era saw the mass production of coasters, making them commonplace in households and public spaces alike.
Creative Use Cases: Coasters have been used creatively as a medium for advertising and brand promotions. For example, in the early 20th century, breweries began using coasters as promotional items to advertise their beers.
20th Century Innovations:
In the 20th century, coasters continued to evolve in both design and functionality. New materials like glass, metal, and plastic were introduced, offering durability and aesthetic appeal. Coasters also became popular souvenirs and promotional items, showcasing local landmarks, businesses, and cultural themes.
Personalized coasters can include photo coasters of people or places, or logo coasters reflecting your brand .
Match the beverage with beer coasters, wine and wine coasters , or other marketing coasters that reflect the product being served.
Keep bar coasters on hand in your business with Custom Coasters that reflect your establishment's decor. Save money by getting wholesale coasters that will last without needing constant refills.
Modern-Day Coasters:
Today, coasters are not just practical accessories but also serve as decorative and collectible items. They come in a variety of shapes, sizes, and materials to suit different preferences and interior styles. From personalized coasters with custom designs to eco-friendly options made from recycled materials, the diversity of coasters reflects changing consumer preferences and environmental concerns.
Promotional Product Statistics: According to a study by the Promotional Products Association International (PPAI), 83% of
Modern-Day Coasters:
Today, coasters are not just practical accessories but also serve as decorative and collectible items. They come in a variety of shapes, sizes, and materials to suit different preferences and interior styles. From personalized coasters with custom designs to eco-friendly options made from recycled materials, the diversity of coasters reflects changing consumer preferences and environmental concerns.
Promotional Product Statistics: According to a study by the Promotional Products Association International (PPAI), 83% of people can recall the advertiser on a promotional product, and 20.9% make a purchase after receiving a promotional item.
Branding and Promotional Tool: Custom coasters have been effectively used as a branding tool by many companies. For instance, breweries and beverage companies often use coasters to promote their brands at bars and restaurants. These coasters not only serve a practical purpose but also act as a constant reminder of the brand, enhancing customer recall and loyalty.
Environmental Impact: Eco-friendly coasters made from recycled materials are becoming increasingly popular. This shift reflects a broader trend towards sustainability in consumer behavior.
The Impact of Promotional Coasters:
Promotional coasters are an incredibly effective marketing tool. According to a study by the Promotional Products Association International (PPAI), 83% of consumers could recall the advertiser of a promotional product they received, and 89% of those who received a promotional item within the last two years could recall the name of the advertiser.
Coasters are particularly effective because they are kept and used frequently, ensuring repeated exposure to your brand. They are often used in social settings, providing an opportunity for your brand to be seen by a wider audience. In fact, coasters are one of the top five most popular promotional items used at trade shows, events, and in hospitality settings.
Why Choose Custom Coasters for Your Brand:
Custom coasters offer a unique way to showcase your brand’s personality and message. Whether you are promoting a new product, celebrating a milestone, or simply looking to increase brand visibility, custom coasters can be tailored to fit your needs. With options to add photos, logos, and personalized messages, coasters are a versatile and impactful promotional item.
Our Custom Coasters page allows you to easily design coasters that reflect your brand's identity. Use our LIVE Preview feature to see exactly how your design will look before you place your order. It's a great way to ensure your coasters will make a lasting impression.
The evolution of coasters from simple functional items to decorative pieces highlights their enduring appeal and cultural significance. Whether used at home, in restaurants, or as gifts, coasters continue to play a vital role in preserving surfaces and adding aesthetic value to spaces.
Explore more about coasters and their fascinating history at Labels on the Fly.
Ready to personalize your own coasters? Visit our Custom Coasters page, where you can customize coasters of different sizes, add your own text, choose colors and fonts, and even upload photos or images.
Take advantage of our LIVE Preview feature to see how your design looks before placing your order – see it before you pay!
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